Rockstar Games

Experiential

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Ten years ago, when we did this project for Rockstar Games, the term “experiential” hadn’t even been co-opted by the marketing world yet. We took four artists—Buff Monster, Blake E. Marquis, Alvaro Ilizarbe and Rony Alwin—around the country in an RV for 45 days promoting the just released Rockstar Games Presents Table Tennis game. In each new city, we posted up and let the artists do their thing, slowly creating a 6 x 16-foot painting together as a group. The tour earned media placements in Engadget, XLR8R, and Vinyl Pulse. The painting still hangs proudly in the Heavy Lifting offices today.