Pro-BMX rider Kenny Sanders invented NOTSOCKS out of necessity. Like many riders, he hated the constricting nature of socks, but sweat quickly ruined his shoes when he went barefoot. He did some research and discovered that 90 percent of the sweat comes from the bottom of your foot. A few years later Kenny found the right partner and developed these brilliant liners made from sustainable bamboo and odor-absorbing charcoal, bringing the first version of NOTSOCKS to market. People loved the product, but the branding and packaging were not up to snuff, so Kenny asked us to redesign. We loved working on such an ingenuous and necessary product.