This is a story about our friend who kept going on about the pink Baby-G watch. For Christmas in 1999, we finally got it for her, and she loved it. Wore it for years. She could afford any watch, but her loyalty to G-Shock was impressive. Little did we know that years later, Casio and Hawaiian lifestyle brand In4mation would ask us to help launch their seventh “Milestones Timepieces” collaboration watch. The launch experience we put together in Honolulu was wild—a true celebration for the loyal G-Shock fans. A$AP Lou and Cozy Boys headlined a memorable event. And to think, years from now, people will still be rocking that watch.