Casio

Branding

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Skateboarding is hard. Making skate videos is even harder. We consider it the paradigm of perseverance. You film for hours each day with the hope of getting one, maybe two, clips that you end up using. And then there’s the skateboarder’s falls, which happen a lot. Casio wanted to show people that their new collaboration watches with In4mation were not just beautiful but also rugged, so we made a video of In4mation’s Steven Stinson testing out the new watch. We left some of the gnarliest bails in there for proof that the watch can take a licking.