Birch & Bone

Branding

A detail from Amelia Posada's shop Birch & Bone.Screen Shot 2016-08-21 at 5.42.48 PMScreen Shot 2016-08-21 at 5.43.48 PMA detail from Amelia Posada's shop Birch & Bone.

In February 2015, former butcher Amelia Posada retired her cleaver and launched her flower and botanical design company, Birch & Bone. When she came to us with the concept of converting the 50 square foot ticket booth of The Theatre at the Ace Hotel in downtown Los Angeles into a flower atelier, our ideas to help blossomed. We were brought on to develop overall strategy, create the brand’s corporate identity, and built out the flagship location. The shop has been an instant success, earning Posada countless A-list clients, plus features in WWD and Frontiers, as well as the distinction of “Best Florist” in Los Angeles Magazine’s annual Best of L.A.