Bert Rodriguez Museum

Branding

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We first met Bert Rodriguez when he did an art performance where he prepared a traditional Cuban meal with his mother and served it to the audience at the gallery. We learned about his long and storied art career making artwork out of life—he once buried himself up to his neck in front of the Bass Museum in Miami to find out what being a tree felt like. When he came to us and told us he wanted to convert his West Hollywood apartment into the Bert Rodriguez Museum, we thought it was just weird enough to work. We directed the Museum’s first commercial, which debuted on the Los Angeles Times, and we got his story told by NPR affiliate KPCC and on The Standard Hotel’s blog.