Angelus Shoe Polish

Branding

2513

The Angelus family knows leather. They’ve been making polishes, dyes, cleaners, and other leather care products for over a century. A few years back, the grandfather let his grandson start a website marketed to sneakerheads who wanted the Angelus leather paint to customize their kicks. Now, that’s a huge part of their business. It’s so inspiring to see inter-generational collaboration like that. We put together a feature for the family that premiered on streetwear destination Hypebeast.